The Rise of RTD: Redefining How We Drink

Jun 09, 2026

The Rise of RTD: Redefining How We Drink

We’re bringing premium non-alcoholic ready to drink beverages to market that take you from the beach to the bar and beyond.

We’ve always been inclusive, social and spontaneous - but now we’re making it possible to be all of those things while on the go. We want you to be able to sip a cold CleanCo at a last-minute park picnic meet up, on the train, a rooftop gathering, or a beach. 

No matter where you’re going, our new mobile ready-to-drink (RTD) beverages are easy to drink in any location.

Say hello to drinks that fit seamlessly into the moment - no prep, no compromise.

Convenience Meets Culture

Ready-to-drink (RTD) beverages have moved from a niche treat you might see before you hop on the train, to a cultural mainstay. Expectations around flavour, accessibility, and lifestyle have changed and what was once about speed is now about experience.

Alcoholic RTDs have been big for a while, but we felt their non-alcoholic counterparts lagged behind. But with the non-alcoholic category projected to grow by 36% by 2029, we knew that creating a non-alcoholic ready to drink product using our signature spirits was the way to go.

RTDs answer the needs of modern life perfectly. They remove the friction of mixing, measuring, and sourcing ingredients, while still delivering a polished, bar-quality experience. It’s not just about ease - it’s about enabling more moments.

And in a culture that increasingly values flexibility and balance, having alcohol-free RTD options is essential.

Ready For Summer 

Ready To Drink products truly come into their own in summer.

Longer days, lighter moods, and more time spent outdoors naturally call for drinks that are refreshing, portable, and instantly enjoyable. Think chilled cans in coolers, shared moments in the sun, and effortless hosting.

Our healthier offering suits those who want to stick to their goals while being part of the moment. We’re helping you create a healthier ritual of grab, go, and enjoy. 

We’re all about what’s inside the can, and with CleanCo cocktails you’ll find a drink that is:

- Alcohol-free

- Sugar-free

- Calorie-free

- Made with all-natural flavours

- No artificial sweeteners

- Simply delicious

Inspired by the World’s Favourite Cocktails

Some of the world’s most iconic serves have shaped the category, and we’re bringing their non-alcoholic versions to the market.

Here are our delicious serves and why we’re offering them:

- The Margarita - consistently ranked the world’s favourite cocktail, it brings bold citrus and a balance of sweet and sharp.

- The Italian Spritz - synonymous with summer, offering a light, bittersweet profile perfect for long afternoons.

- The G & Tonic - a timeless classic, continues to define refreshment with its crisp, botanical character.

- The Mojito - a top-tier choice, loved for its cooling mint and zesty lime combination.

These aren’t just drinks - they’re cultural touchpoints and non drinkers deserve to kick back and enjoy as much as their drinking friends. Our new RTDs take these familiar, much-loved flavours and make them more accessible than ever.

A New Kind of Drinking

Alongside convenience and flavour, there’s a bigger shift happening: people are rethinking their relationship with alcohol.

More consumers are seeking balance and looking for options that let them participate socially without compromise. That’s where alcohol-free RTDs are carving out real space, and why we’re so excited about our latest additions.

They’re not a substitute; they’re a conscious choice.

Clean, Conscious, and Crafted

Ready To Drink beverages are no longer just about convenience. They represent a shift in how we socialise, celebrate, and unwind. They fit into real life and help you stay fast-paced but intentional, social but balanced, spontaneous but in control.

As the category continues to grow, one thing is clear - the future of drinking isn’t just mixed at the bar. It’s on the go, non-alcoholic and more alive than ever.

It’s ready when you are.

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Discover our latest offering.

 

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