CleanCo Welcomes Cricket Legend Ben Stokes OBE As An Investor

We’re delighted to announce Ben Stokes OBE to the CleanCo team as an investor and brand partner.

As a British icon and captain of the England Cricket Test team, Ben brings years of high performance experience as one of the world’s greatest cricketers, as well as lived experience with drinking in moderation.

Ben’s investment in CleanCo was born from his own personal journey re-balancing his relationship with alcohol. His decision to invest stems from a deep alignment to the brand’s ethos: that not drinking doesn’t, and shouldn’t, mean missing out.

Getting to know Spencer and the CleanCo team only fuelled my intent to be part of this pioneering brand. The CleanCo range is truly the best on the market.

Ben Stokes, OBE

Ben And Spencer’s Friendship

10 years ago it might have been far-fetched to think that a TV star and England cricket Captain would become good mates. But as Spencer’s life took a different direction - one committed to high performance, elite sporting endeavours and business ventures - the pairing actually makes a lot of sense.

Ben’s story is very similar to Spencer’s in many ways, and the duo have bonded over their shared experiences in recognising that life is simply better with less alcohol in it. With decades in the public eye between them, they both understand the pressures and responsibilities of being in view and Ben now comes on board to promote the sober-curious lifestyle and highlight the delicious non-alcoholic spirit options available.

With a shared purpose, the duo are looking forward to working together to continue to grow CleanCo and inspire more people to explore non-alcoholic options. Much like our founder Spencer, Ben takes a moderation approach to drinking. He enjoys a drink on special occasions, but mostly chooses a more present, healthy lifestyle without alcohol in it.

Why Moderate Or Choose Non-Alcoholic Options?

Both Ben and Spencer believe that moderation is key when it comes to drinking and if more people knew about the amazing non-alcoholic options out there, the average person would be much healthier, happier and wealthier too.

The core belief behind the CleanCo brand is that going without alcohol or moderating alcohol consumption actually adds to life's fullness, as opposed to taking anything away. We never preach sobriety and abstinence and we’re not anti-alcohol.

Instead, we believe that everyone’s relationship with alcohol is personal to them. We want to offer an uncompromised choice so you’ll always have a non-alcoholic option to hand that’s just as good as the original. Whether you're abstaining from alcohol for a night, a month, or a lifetime, CleanCo provides elevated drink options for you to enjoy no matter where you are.

"Moderation unlocks experience,” says Matthews. “I believe in enjoying life to the fullest but with clarity, intention and control.”

A Great Investment Opportunity

Over the past six years, CleanCo has risen rapidly to become the largest independent brand in the alcohol-free spirits category, and Ben Stokes’ investment and partnership signals a huge opportunity for CleanCo and the broader alcohol-free category.

“Ben’s investment signifies the scale of the alcohol-free category, which is now worth over $13bn2. What was once considered niche, five years ago when we started CleanCo, is now being championed by one of the biggest sports stars in the world,” Spencer comments.

Ben stumbled across CleanCo while looking for non-alcoholic options for himself. CleanCo popped up on Google and he reached out to learn a bit more about the brand. He had been toying with the idea of starting his own non-alcoholic brand, but when he tried CleanCo he realised that there was already a great brand out there that he wanted to be part of.

Ben shares; “When I was trialing non-alcoholic drinks, I was saying, I should maybe look at starting my own thing. After diving into a bit more about [non-alcoholic drinks] and about CleanCo, I saw how much this resonated with me, the whole story behind Clean Co and Spencer. I was like, boom. Right. That's it. That's me. I wanna speak to Spencer about this.”

Taking A Stake In CleanCo

As a world-class athlete and nationally-recognised role model, Stokes’ is set to elevate CleanCo’s positioning with consumers particularly in the sport and wellness space.

Ben is passionate about the future of alcohol-free spirits and believes that CleanCo is the right horse to back as the best-tasting product on the market.

Want to explore delicious non-alcoholic alternatives? Browse our CleanCo range of 0.0% ABV alternatives to Gin, Rum, Whiskey & Tequila.