Low-Calorie Spirits: The Latest In Health And Fitness

In recent years, there has been a significant shift towards health-conscious lifestyles, and this change is becoming increasingly evident in the way we approach drinking alcohol. Younger generations are powering this change, with almost two-thirds of Gen Zers (65%) planning to drink less and 39% saying they wanted to adopt a dry lifestyle in 2025.

The modern consumer is more informed and mindful about what they drink, seeking healthier alternatives without sacrificing enjoyment. This trend has spurred the growth of low-calorie non-alcoholic spirits, which cater to those who want to indulge in their favourite drinks while keeping their health goals in check.

Moving Towards A Self-Care Society

In recent years, alcohol consumption has been on the decline which has been matched by an increase in health trends. Gen Zers are most invested in their physical and mental health, with 29% of new gym joiners being Gen Z.

This shift to low calorie and alcohol-free options is part of a broader movement towards wellness and self-care, where people are prioritising their physical and mental health more than ever before. This growing interest in healthier drinking options is not just a passing fad; it signifies a fundamental change in how people choose to relax and spend their time.

Why Are Low Calorie Drinks A Good Option?

In the UK 64.5% of adults are overweight or obese, so consuming less calories is important in order to lose weight. As traditional alcoholic drinks often pack in a lot of calories and sugar, they can make you gain weight over time.

One of the biggest perks of choosing low-calorie spirits is that you can enjoy your favourite drinks whilst still being in a calorie deficit and reaching your health goals.

And it's not just aesthetic goals, losing weight by swapping to low calorie drinks can help prevent obesity-related health issues such as heart disease, diabetes, and high blood pressure. By opting for low-calorie spirits, you can make a positive impact on your health without having to give up the pleasure of enjoying a drink with friends or at social gatherings.

Innovation In The Non-Alcoholic Drinks Industry

Consumers today expect good-tasting options, and improvements in ingredient and distillation tech mean low-calorie spirits don’t have to taste “light” or inferior.

The beverage industry isn’t just tweaking labels - real product innovation is happening:

- Low-cal versions of vodka, gin, tequila are emerging that taste like the real thing. CleanCo is at the forefront of this trend, constantly evolving our recipes.

- Ready-to-drink (RTD) non-alcoholic cocktails are in supermarkets everywhere now making it a lot easier to grab alcohol-free options.

- Non-alcoholic drinks on the rise in bars and restaurants, giving people the choice of a lovely alcohol-free option.

- Big established brands are now launching new low-cal and alcohol-free extensions which shows the shift towards healthier options becoming the norm.

CleanCo Low Calorie Drinks

All of our spirits are between 2-3 calories per pour. This means that if you opt for a zero calorie mixer, you can indulge in a delicious drink for next to no calories.

Shop our Clean Spirits for some inspiration.